So you proved your ideas on a Maker board like Arduino. That’s great, but where do you go from there? In this session, we take that prototype to market, through digital, social and guerilla marketing tactics.
Sander Arts is the Vice President of Marketing at Atmel. Born and raised in The Netherlands, he combines the unique understanding of creativity, hardware and marketing. In the past 2.5 years, Sander positioned Atmel at the heart of the IoT and the Maker Community. With the team, he created one of the largest social media footprints in the semiconductor industry.