How Makers Can Best Work with Sponsors

How Makers Can Best Work with Sponsors

If you build it, they will come. In today’s world of exploding maker content, on YouTube and beyond, companies are aggressively pursuing popular content creators, offering them ad relationships, outfitting their shops with tools, and other types of brand relationships. This is fabulous for makers. They get much needed monetary support, free tools, and greater reach and respectability. These creators also have far more control over how they incorporate sponsors into their channels than traditional advertising relationships. But what are the best practices in incorporating advertising so that the brands and the content creators are happy, but equally important, the consumers of the content don’t find the sponsorship relationship invasive, a turn off?

In this casual, audience-inclusive discussion, we will speak with some of YouTube’s most beloved makers about how they navigate this situation, what approaches they like/don’t like, and how they respond to feedback from their viewers. This talk will give content creators, would-be creators, and content consumers an opportunity to discuss best practices. The panel includes voices from content creation, publishing, and marketing.