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Maker Faire Austin 2008
Honey from the Rock!
From field to hive to table, Round Rock Honey is never anything more or less than nature intended it to be. That which the bees give us, we give you. When we say 100% honey, we mean it!
Round Rock honey is not a varietal honey, but instead a true wildflower honey. Producing wildflower honey is difficult, and yields unpredictable, but in the opinion of Round Rock Honey owners Konrad and Elizabeth Bouffard, it is more important to focus on quality than on quantity!
The emphasis on quality at Round Rock Honey extends to the harvest and packaging as well. Honey is "robbed" on a regular basis (season & weather permitting), and promptly bottled. Although all our honey is poured through a stainless steel sieve to remove bee legs and wings as well as wax caps, it is never heated or filtered. We remove honey from the hives by centrifuge, at room temperature. This is done so that the pollens, trace minerals, and complex sugars that occur naturally in our honey are never compromised.
Unlike the big honey conglomerates, we don't use diatomaceous earth to make the honey clear, or add heat to extend shelf life.
Hive management at Round Rock Honey is given just as much attention as everything else. All hives are clustered in small groups numbering no more than fifteen per site, and are spread across more than 90 different locations - from Hutto in the east to Kingsland in the west, from Georgetown in the north to Bee Caves in the south - to insure the most diverse mix of pollens possible. The placement strategy for Round Rock Honey is designed to capture pollens from central Texas' various "microclimates". This ensures our customers get honey from plants belonging to the desert biome west of the Balcones Escarpment, as well as plants from the Great Plains biome to the east.
In addition to all the in-house checks on quality, Round Rock Honey is tested by at least three different independent labs in Texas several times each year to insure that pollutants do not find their way into our honey, and to provide for our customers precise identification and count of pollens for each batch of honey produced. Incidentally, Round Rock Honey is also tested regularly to prove every batch is 100% honey, without fillers. Determining whether honey is actually honey is based on isotope analysis. Round Rock Honey isotope rating is better than most other North American honeys, meaning it is packed with goodness, not fillers.
If there is a negative side to our honey, it is that it can sometimes be hard to get. When purchasing Round Rock Honey, you can' just go to a normal grocery store. Our honey can be had only at farmer's markets, high-end restaurants, and hand-picked specialty shops. If you can't make it to one of those, Round Rock Honey will bring honey to your doorstep. Round Rock Honey is also the only honey company in North America that provides free delivery of its honey to customers.
Once you do get a jar, you will notice that even the packaging of Round Rock Honey is of higher quality than those of other honey companies. When possible, glass bottles are used instead of plastic. Our label was created by an Austin-area artist inspired by American and European honey labels from the 1920's and 1930's, and is unlike any other anywhere on the planet. In fact, special printer's plates had to be individually cut to properly print our labels. The process of creating our honey labels took three years, but it was well worth the wait!
So what does all this mean? Well, it means you can trust our honey is as good, and most times, better, than honey from a hive in your own back yard. Our customers recognize this:
95% of persons who purchase Round Rock Honey return to purchase it again, many at the exclusion of whatever honey they have used in the past.
Half of all new customers report having received a recommendation to buy Round Rock Honey from a friend or loved one.
The honey company as a business has grown by more than 300% since it was first founded in 2002, without any advertising.
So why do we work so hard to make our honey so good? The answer is simple. Round Rock Honey does not gauge it's success each year by the quantity of honey produced, or even by how much we sell. Instead, our focus is on quality – quality of our processes, our packaging, our customer's experiences, and of course, our honey.
Try Round Rock Honey today. It is unlike anything else. Taste it, and I'm sure you'll agree.
Web site: http://www.roundrockhoney.com
About the Maker(s)
Round Rock Honey Company, LLC
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Owners Konrad and Elizabeth Bouffard focus on quality not quantity! "We do not gauge our success by the amount of honey produced, or even by how much we sell. Instead, we focus on the quality of our processes, our packaging, our customer's experiences, and of course, our honey."
http://www.roundrockhoney.com
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