Maker Faire Bay Area 2013

Toyota and the Future of Electric Vehicles

DayStart TimeEnd TimeLocationsVideo Coverage
Saturday11:30 AM12:00 PM

Sixteen years after bringing one of the original EVs to market, the Toyota RAV4 EV is back. Join Senior Engineer Sheldon Brown for an exciting discussion about the future of EVs, and the design and development challenges of creating the next generation of low-emission vehicles. Q&A with MAKE Editorial Director Ken Denmead.


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Sheldon Brown — Senior Engineer


Sheldon Brown is executive program manager in the product development office (PDO) department of Toyota Technical Center (TTC), USA, Inc. In this position, Brown is the technical liaison for the interface between Toyota and Tesla Motors and is responsible for the overall project execution for the RAV4 EV including costs, timing and vehicle performance. Brown joined TTC in 1995 as a product development engineer for interior and upper body design. He became a senior engineer, interior trim for the 2000 Avalon and 2002 Camry, followed by a promotion to manager taking the lead on interior trim for the 2005 Avalon, the 2008 and 2011 Sienna and also was the interior liaison on the Lexus RX 330. He continued his work with Sienna when he assumed the position of program manager for the 2011 Sienna and was the resident engineering leader at Toyota Motors Manufacturing, Indiana. He returned to TTC in 2010 to take on his current role. Brown is a board member of the Society Plastic Engineers and a Society of Automotive Engineers member. He is a founder of the Stella Foundation, a grassroots non-profit organization that supports local charities for children in southeast Michigan. He earned his bachelor of science engineering from the University of Michigan.