World Maker Faire New York 2013
sugru is the exciting new self-setting rubber that can be formed by hand. It moulds like play-dough, bonds to almost anything and turns into a strong, flexible silicone rubber overnight.
Developed by a team of product designers and material scientists, sugru's patented technology is unique in its combination of hand-formability, self-adhesion and flexibility when cured. It feels like modelling clay, and it's that easy to use too. Once cured, its durable properties mean it's comfortable in extreme environments from the dishwasher to the ocean in Antarctica.