Make: magazine and Maker Faire have worked since 2005 to tell the story of what it means to be a Maker. Through our blog, the print magazine, our video channel, our retail store, and our live events we have captured the imagination and attention of millions of people around the world.
Becoming a licensed Maker Faire provides organizers access to this vibrant, diverse, and well-established international community of makers. We also provide Tools and Assistance.
An Established, Global Audience
At any given time, the Make: universe is reaching over 6.3 million people with these stories of making and ingenuity. Some additional facts about the reach of MAKE:
- 7.8 million monthly pageviews
- 2.7 million monthly visitors
- 2.1 million monthly unique visitors
- Paid circulation: 125,000
- Total readership: 300,000
- YouTube subscribers: 1.1 million
- Facebook: 260K followers
- Twitter: 186K followers
- Instagram: 29K followers
- In 2015, over 1,200,000 experienced 151 Maker Faires in 30 countries around the world. In 2016, it’s looking like 190+ Faires in 35+ countries.
- The flagship Maker Faires (New York and Bay Area) have been featured by most every esteemed U.S. and many international media outlets including the New York Times, the Wall Street Journal, NPR, BBC, ABC and CNN.
- Facebook: 121K followers
- Twitter: 86K followers
- Instagram: 21K followers
Tools and Assistance
Branding Each fair is delivered a logo set and a website template design that builds on the distinct Maker Faire visual identity. Branding guidelines provide additional help and directions on how to leverage the brand in print, web, and on-site. In Fall 2016, a new WordPress theme complete with Call for Makers backend system will be rolled out to licensed Maker Faires, improving brand impact, reach, maker and event promotion, and maker communications.
Community Organizers are invited to join an online community of Maker Faire organizers to in-person gatherings at flagship Maker Faire events, the global network of Maker Faire organizers is sharing best practices, suggesting solutions, and providing peer-to-peer support. Currently we have over 600 Maker Faire organizers in our searchable, chattable Mobilize group. We offer meet-ups and workshops (and VIP access) at flagship events, and an annual weekend conference for Producers.
Promotion Maker Faire stories and news are featured regularly on the Make: blog and in the print magazine calendar. Faire producers are also encouraged to write and submit maker profiles and other news to makezine.com/contribute directly. Additionally, the incredible amount of positive media about Maker Faire in general is available to the local teams to help tell/support their local Maker Faire story. Further, strategic initiatives such as the White House Maker Faire, the National Week of Making, and the European Maker Week are useful when telling the story of the Maker Movement and the relevance/impact of the Maker Faire brand and global network.
Tools We’ve learned a lot building Maker Faire over the past 8 years, and we share those tools and know-how with our Maker Faire network. Assets include a variety of Playbooks, a WordPress web template, forms, contracts, educational G+ Hangouts, and peer as well as one-on-one staff guidance.
Swag Make: works to share its best-in-category books, kits and Maker Shed products through discounts exclusive to licensed producers. We also provide at-cost Maker Faire branded swag (stickers, lanyards, patches, Learn to Solder badges, etc) through special-access Maker Shed discount accounts.